Marketing - It is one of the things that we know we need to do, yet sometimes (perhaps even more often than not?) we have no idea how to do it, what to do, when to do it, where to do it, and even why we do it. Hubspot created this infographic which outlines the…
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Sad movie? Nope - even worse - sad commentary on our industry! We are excellent at making gorgeous decorated apparel, but we have the hardest time showcasing it for some reason! Merchandising your products does not have to be hard, or expensive. I know, from experience in our embroidery business, however, that taking the time…
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I just met one of the owners of a company that has an innovative product that is a business card and becomes 5 golf tees! If you have customers that are looking for a unique promotional item, I would certainly add this to your bag of product ideas! http://myteegolfproducts.com/ Watch a VIDEO where Rich explains…
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Well, it is hard to believe that another Embroidery Mart is nothing but a memory. They are so much fun to build - it is a living 3D puzzle to bring the trade show floor to life each year. And then the classes - who is teaching what, so that the attendees can grow their…
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If you're like many embroiderers and apparel decorators who have never attended NNEP's Embroidery Mart, you probably have some perceptions of the event that may differ from what it's really like. Here are some of the common "misperceptions:" "You have to be an experienced embroidery professional/business owner to get anything out of Embroidery Mart." Answer:…
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Embroidery Mart, the NNEP's largest tradeshow, is almost here! Attend Embroidery Mart July 27-28, 2012 at the Nashville Convention Center in Nashville, TN. At the Embroidery Mart, you will find embroidery equipment, digital garment printers, heat presses, screen print equipment, laser engravers, rhinestones, rhinestone equipment and supplies, rhinestone transfers, backings, threads, hoops, hooping devices, and…
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I have been learning from and following a young man named Brendon Burchard for almost a year now. He is passionate about helping business owners achieve their dreams in their businesses. One of the lessons that has really stuck with me, so much so that it is now a daily thought, is "what is my…
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Helping your customers know what sizes of garments to order can be intimidating. And if your customer expresses concerns about garment shrinkage, it becomes even more challenging to get them in the right frame of mind to place that larger order with you, right now. They need reassurances that they are getting enough of the…
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Well, here I am again, in another public place, taking photos of the folks around me because something about their embroidered apparel caught my eye... I just cannot seem to help myself! Yesterday I was flying home from Minneapolis after a trip to the Bead & Button Show (WOW - just that - WOW). In…
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Running a home-based business is fun, can be exciting, is occasionally overwhelming and is definitely an adventure much of the time. It also has inherent risks. You can identify and minimize those risks. Pat McKay, of Amer/McKay Insurance, specializes in helping embroidery and apparel decoration business owners identify and then protect themselves and their business…
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