Hello 2021... And what a long, strange trip it has been, and we are only 12 days into it... Seriously?!? You just can not make this stuff up, right? Here's hoping that common sense prevails, and the world and our country gets back on an even keel soon, no matter which way you lean personally.…
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The peak season is upon us and if you’re an ecommerce seller, you’ve probably already been stocking up your inventory and preparing for the increase in traffic to your site. As you’re getting ready for this busy time of year, check out these five crucial holiday shipping strategies from our benefit provider PartnerShip. With the…
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If you are still in business, my hat is off to you! You are making it in spite of this pandemic. With just a few months left in 2020, you may be looking for ways to connect with new customers and to remind your existing customers that you are in business and ready to create…
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I wanted to touch base today and see how you are holding up. This new reality - it is hard to believe it has been 5+ months already. And from what I can tell, there is no real timeline as to when things will shift yet again, to whatever life looks like next, or post-pandemic,…
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Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes. -Ren Jones- Many embroidery and apparel decoration business owners operate under the impression that they are selling embroidery and apparel decoration. When in fact, we are often selling branding! Granted, there are plenty of orders where we are…
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How do you keep your customers safe when it comes to trying on samples? This is yet another twist in this COVID-19 world we now live in... This question was posed by NNEP member Barbara C. of Barb's Embroidery, "I need some guidance. We have recently started working with a fire department. Sometimes they want…
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Many embroidery professionals are now making face masks - way to go! Here is a link from Urban Threads for a free machine embroidery tutorial and sew file to create masks on your machine - Thank you Urban Threads! https://www.urbanthreads.com/tutorials.aspx?t=Face+Mask+(In-the-Hoop) Because elastic is scarce now, you can use bias tape, make your own bias tape…
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In this digital world, it is darn near impossible to not suffer from digital overwhelm, chaos and craziness. Right now, when we are limited in where we can go and what we can do, we have an opportunity to tame the beast of our hard drives, or at least work on getting one part of…
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As we sit here at the beginning of week 2 of the mandated "stay at home," I wanted to check in with you and ask how we can help you? For many of us, NNEP included, business (and income) has come to a screeching halt. It is a rather terrifying place to be, as a…
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[Updated 3/22/2020] Oh the IRONY - For the first time that I have ever experienced, home-based businesses may have a significant advantage over the businesses that have retail storefronts or brick and mortar locations. I have served business owners in the embroidery and apparel decoration industries for more than two decades. Throughout all that time,…
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