A new potential customer brings in a nice (expensive) leather tote bag and wants to get their company logo embroidered on it. Actually, they want to add their logo to many of these bags. How would you handle it, given the following: You have never worked on leather. It is a customer-provided product. It is…
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Have you ever run an order and then realized - dang it - that it is not correct? I hate that sinking feeling in your gut - UGH! We've all done it. Hopefully, you then figured out why the mistake happened so that you could prevent it from happening again. Here are some suggestions to…
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Ahhhhh - the new year - January - fresh start - this is it - this is THE year - things are going to be DIFFERENT! We've all felt like this. We've all said these things. And we have even meant them, but.... then life happens. We default to doing what we know, doing what…
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I bet that you did not know that you have a second job - that of being a model?!? Yep - it is true, even more so for us than for most business owners, since we sell decorated apparel and products! When you decided to become a business owner, you became your company's most (and…
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As we head into the last quarter of 2022, we often do not spend any time on our business, as we are so busy filling orders. I encourage you to do at least one thing, and it will not take that long. Call your business - really! Pick up a phone and call your business…
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Spring and Summer are all about GROWTH. Everywhere around us, things are bursting - new leaves, new flowers, new creatures, and critters. It is an excellent reminder for us as business owners to remember to nurture and grow our relationships with our customers. Here are three simple ways to show your customers how much you…
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Here is an example of email marketing gone wrong. This email arrived today. It is addressed to Susan Ritchie, one of the co-founders of NNEP. She died in 2016. (dang, I miss you Mom!!!) Your words matter, people!!! Hi Susan, I tried reaching out several times earlier regarding the [product/services] we provide but haven't been…
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so·cial me·di·a /ˌsōSHəl ˈmēdēə/ noun websites and applications that enable users to create and share content or to participate in social networking --- aka --- something you suspect that you should be doing regularly for your business, but you NEVER have the time and you never know what to post, so you rarely do it More than…
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Have you ever wished that there was more than one of you? Felt like there is just not enough of you to go around, to get everything done? And let's face it - the fact is that if you have to get an order run or do some marketing, you are going to run the…
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Happy new year to you and your family! Did you do anything special as the clock rolled over and launched 2022? We watched a movie and enjoyed a quiet evening at home, pretty exciting stuff! So, what's new at NNEP, the National Network of Embroidery Professionals? Well, we are updating the great deals and discounts…
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