How To Get Exactly What Your Customer Wants from Your Embroidery/Apparel Decoration Professional Embroidery and decorated apparel is the largest category in the promotional products industry. If you are a promotional products distributor, it is highly likely that you are talking with customers that need and want to buy apparel with logos on it. It…
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Want people to find you to buy embroidery? That is one of the many benefits of being a member of the National Network of Embroidery Professionals (NNEP)! It PAYS to be a member of NNEP. Here is just one example of this in action... We have potential customers from different areas of the country asking for…
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I just heard from a member of NNEP who is feeling overwhelmed, even frustrated with her business at the moment. She asked, What programs or apps would make my business run better? How can I streamline my daily procedures? I feel like I am not doing things in the most efficient manner... It works, but…
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Remember Flat Stanley? Well, NNEP has the Not Always Flat Hooper Project! Send us a photo of Hooper and we will add his travels with you to the NNEP blog website. Between all of our NNEP members, Hooper is going to be one VERY well traveled mouse! If you do not have a Hooper, order your…
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People ask, "Why should I join NNEP?" It is a great question. There are many reasons why becoming a member of your national embroidery trade association, a professional organization specifically for embroidery and apparel decoration professionals, is good for your business, one of them being that NNEP helps you make money with your embroidery machine!…
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2020 - It IS kind of a big deal... New year, new decade, new start What does 2020 hold in store for you? More importantly, what can we here at the National Network of Embroidery Professionals (NNEP) do to HELP you move forward in your business? What does moving forward mean? That will be different…
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When your business has a problem, can and do your front-line employees handle the situation the same way you would as the owner? When your salesperson or machine operator has a concern about an order, do they resolve their concerns the way you would? These are interesting questions, and well worth asking. Continue reading this…
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If you have not heard of or considered offering a company store to your repeat customers, you may want to check into it! A company store, in our industry of custom decorated apparel on-demand, means a web page that is dedicated to a specific customer that offers a simple online shopping solution for that company…
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Developing new customers requires that you do more than plop your catalog in the mail, or shoot someone a “Buy my stuff,” email. To stand out above your competition, to be heard through the constant background noise of “the sky is falling” from the traditional media channels, we have to think about our marketing processes…
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We talk with NNEP (National Network of Embroidery Professionals) members and many other embroidery and apparel decoration business owners on a daily basis. One of the conversations that comes up nearly daily is some variation on the theme, "My customer is asking me to lower my price, what do I do?" Here is an example...…
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