Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes. -Ren Jones- Many embroidery and apparel decoration business owners operate under the impression that they are selling embroidery and apparel decoration. When in fact, we are often selling branding! Granted, there are plenty of orders where we are…
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How do you keep your customers safe when it comes to trying on samples? This is yet another twist in this COVID-19 world we now live in... This question was posed by NNEP member Barbara C. of Barb's Embroidery, "I need some guidance. We have recently started working with a fire department. Sometimes they want…
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Many embroidery professionals are now making face masks - way to go! Here is a link from Urban Threads for a free machine embroidery tutorial and sew file to create masks on your machine - Thank you Urban Threads! https://www.urbanthreads.com/tutorials.aspx?t=Face+Mask+(In-the-Hoop) Because elastic is scarce now, you can use bias tape, make your own bias tape…
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In this digital world, it is darn near impossible to not suffer from digital overwhelm, chaos and craziness. Right now, when we are limited in where we can go and what we can do, we have an opportunity to tame the beast of our hard drives, or at least work on getting one part of…
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As we sit here at the beginning of week 2 of the mandated "stay at home," I wanted to check in with you and ask how we can help you? For many of us, NNEP included, business (and income) has come to a screeching halt. It is a rather terrifying place to be, as a…
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[Updated 3/22/2020] Oh the IRONY - For the first time that I have ever experienced, home-based businesses may have a significant advantage over the businesses that have retail storefronts or brick and mortar locations. I have served business owners in the embroidery and apparel decoration industries for more than two decades. Throughout all that time,…
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We are all experiencing the beginning of a new reality - nothing will be the same. No one knows how this is all going to play out. Thankfully, in spite of all the fear, uncertainty and frustration surrounding us, there is hope. In times of crisis, people always come together, offering help, support, and solutions. This…
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The National Network of Embroidery Professionals announced that the Embroidery Mart-ATLANTA trade show will not be held in May, 2020 at the Cobb Galleria Centre. This decision was made after continuous monitoring of the risks and impact of the COVID-19 Coronavirus throughout our country. We have been in constant contact with the Cobb Centre. We…
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so·cial me·di·a /ˌsōSHəl ˈmēdēə/ noun websites and applications that enable users to create and share content or to participate in social networking --- aka --- something you suspect that you should be doing regularly for your business, but you NEVER have the time and you never know what to post, so you rarely do it The NNEP's…
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How To Get Exactly What Your Customer Wants from Your Embroidery/Apparel Decoration Professional Embroidery and decorated apparel is the largest category in the promotional products industry. If you are a promotional products distributor, it is highly likely that you are talking with customers that need and want to buy apparel with logos on it. It…
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