Talk about Awkward...
Here is an example of email marketing gone wrong. This email arrived today. It is addressed to Susan Ritchie, one of the co-founders of NNEP. She died in 2016. (dang, I miss you Mom!!!)
Your words matter, people!!!
I tried reaching out several times earlier regarding the [product/services] we provide but haven't been able to get your attention.
Typically, this is either because you are busy or not interested. If you're alive, when should I ping you next?
And if you're not interested, well, I am sorry for wasting your time. Let me know, and I'll stop being a pest 🙁
Yes, email lists are an essential component of a robust marketing plan. However, you might want to carefully consider the phrases and words you use when you are sending to a cold and unknown list.
Here is what I sent back to this company, I just could not help myself.
Well - this is awkward...Susan Ritchie died in 2016... so...RE: If you're alive, when should I ping you next?Ummmm, never?Seriously, pls unsub us from your list.
How would you have replied?