Become One with Your Customers

Developing new customers requires that you do more than plop your catalog in the mail, or shoot someone a “Buy my stuff,” email. To stand out above your competition, to be heard through the constant background noise of “the sky is falling” from the traditional media channels, we have to think about our marketing processes and our messages differently.

If your first, best or immediate response is, “We sell apparel – what else is there to say?,” you can move on and keep doing things the way you have always done them. Best of luck to you. If that was your response, and you then asked yourself, “What’s is she talking about?,” please read on, as you are the person with whom I want to connect.

Continue reading this article in Printwear Magazine, Become One with Your Customers

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