I have often wondered just how many golf shirts are embroidered or decorated with logos each year. The collective number HAS to be staggering, don't you think? So that got me to thinking about the history of golf, and wondering when sponsor logos started appearing in the golf industry - on products and on apparel.…
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I heard the pundits say on the news this morning (about the 2012 elections) that "$6 Billlion dollars later and things are exactly the same." I disagree! Things are NOT the same - A great deal of that $6 Billion+ was spent with independent business owners in OUR industry, for shirts, headwear, buttons, lapel pins,…
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Finally, Election Day 2012 is HERE! I voted first thing this morning, before my dentist appointment. Busy morning already here at NNEP, I know! I wear my "I voted" sticker all day with pride every year - nerdy perhaps, but it means something important to me. Are You Going to Vote Today? I truly hope…
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I am excited to announce that Printwear Magazine has launched a new section in their magazine, beginning this month (November, 2012) called Embroidery Business, and NNEP's Jennifer Cox is a regular contributor to this section of the Magazine! Well, I am not sure how "regular" Jennifer is, but the articles will appear each month! ;)…
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I thought there was some excellent points in this article, Are You Making It Hard For Customers To Buy From You? by Fast Company. They sum up their thoughts about how businesses are falling short like this: Folks, if your company isn’t already doing everything on the checklist below, then you just aren’t making it…
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It's Happening AGAIN - We are bringing more business to NNEP members! We just heard from a lady that is running an event in Miami Beach, FL at the end of November. She wants to hire someone (possibly several people) to come and do embroidery for the attendees at the event. And what is really…
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Our very own NNEP preferred vendor Charles River Apparel was named a "Massachusetts Family Business of the Year" in 2012! Congrats to the leadership at CRA and to the entire organization for being such an excellent example of how good owning your own business can be! Check out more about it online here - http://www.mafba.com/.
Check this out - Susan Ritchie, co-founder of the National Network of Embroidery Professionals (NNEP) is signing the patent application for the Embroiderer's Helper - Susan is listed as the inventor! Then Connie notarized it, and now on to the next step it goes - how very exciting! Brent Taylor of Durkee Hoops is the…
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Did you know that you can improve the effectiveness of your emails simply by paying attention to when you send them? Who knew?!? Well, Get Response does! Get Response analyzed 21 million messages to determine when we open and read email. By knowing, and using, this information, you can increase the impact of your emails…
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Marketing - It is one of the things that we know we need to do, yet sometimes (perhaps even more often than not?) we have no idea how to do it, what to do, when to do it, where to do it, and even why we do it. Hubspot created this infographic which outlines the…
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