In 2008, the BIG news was that by 2014, mobile users would outpace desktop users when accessing the Internet. Indeed, this has come to pass. With that in mind, Google is changing the game (again). If you do not pay attention to this new world of the mobile-friendly internet, you will become overlooked, or WORSE, completely invisible!
In fact, Google has established a hard deadline for websites to become mobile-friendly so that they continue to rank well with this search engine, which some are now calling ‘Mobilegeddon.’ The deadline is April 21, 2015.
Here is an article on Entrepreneur.com about it – http://www.entrepreneur.com/article/244175.
Check to see if your website is mobile-friendly with this free tool from Google: https://www.google.com/webmasters/tools/mobile-friendly/
If your site does not pass this test, you will want to update your site so that it CAN pass, as Google will favor sites that are the most valuable results for their customers. And mobile is about to become a significant consideration in how your site ranks in Google results.
I just checked our websites, NNEP.com and EmbroideryMart.com. NNEP.com passed, but EmbroideryMart.com did not! I had to update the “theme” upon which the Embroidery Mart site is built and I still have some other changes to make so that it looks right on a mobile device. But at least we will not be docked by Google once the deadline passes.