Don’t make the mistake of adding more cost and work to your sales efforts. Sending out BLIND mail (brochure or sales letter) and expecting people to call back is unrealistic in today’s business environment. When you do send out sales information, you usually have to call people anyway to follow up.
Why not reverse the model? Call a list of prospects before you mail them anything to determine IF you should mail them anything. It is a better use of your time to call a list of several hundred potential customers to identify the few who do want more information from you. This way you do not waste money on excessive printing or postage on mass mailings that produce little to no return.
Does the idea of making these phone calls stop you in your tracks? That’s OK!
In our years of selling embroidered apparel, we developed and fine-tuned a sales script that we followed when making these calls! We are happy to send you a copy of this sales script – for free, no strings attached.
Request your free copy of the Sales Script – click here: Sales Script Request