I experienced something unique the other day – a highly memorable product with an equally memorable marketing plan. Experience it yourself here – Poopourri.com. Watch the video on their home page – just watch it!
The people that brought this to my attention are as fascinated with marketing as I am. We were looking at some examples of online marketing – good and bad – and deconstructing what about the examples we like and what we think is working, and why so that we can either apply it in our own businesses or teach it to our own customers.
What do you think of this company’s marketing?
Effective, offensive, borderline, hilarious – where does it fall on your spectrum of “effective?”
More importantly, I would love to know if your experience with this company made you want to buy their product? Several of the people in my meeting admitted to buying the product, and in fact, they purchased more than a small amount of it.
And finally, what message could you create to market your company that could be memorable to this degree? Let’s really think about that and see what we can come up with to help our businesses be as memorable as this company!