One of the most common reasons stated is this – “I’m afraid to alienate all my potential customers.” Well, you don’t want EVERYONE to be your customer – just the ‘special’ people, the RIGHT people! Your ideal customers will choose you and be loyal to you, even more so when they feel they can relate to you. So don’t be afraid to be yourself – it will attract your ideal customers, the kinds that you like and that will like you back.
Another often stated reason – “I’m just not funny and energetic.” You don’t have to be. Look at people like Ben Stein and Steven Wright. These are two individuals who have made the deadpan work.
“What’s my company’s hook? What do I focus on?” This is where you have to dig deep. Think back to the passions and pet peeves you have about your business. Think of a defining moment when you were energized to get something done a certain way.
Here are some more examples of entrepreneur’s behaving outrageously:
- Larry Olmstead at Fast Company – There are several examples here – some were successful and some were a bust.
- Jim Kukral puts more of a local twist on his idea. He does a wonderful job of outlining his step-by-step approach.
What’s the most outrageous thing you’ve done to promote or define your business? What outrageous things do you want to attempt, but have been too afraid to try?
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